Mickey Mouse at the entrance of Walt Disney store in Times...

Source: Roberto Machado Noa / Getty

6 ABC- The mouse is chasing the fox.

Disney is upping the ante for Fox, making a $70.3 billion counterbid for Fox’s entertainment businesses following Comcast’s $65 billion offer for the company.

The battle for Twenty-First Century Fox reflects a new imperative among entertainment and telecommunications firms. They are amassing ever more programming to better compete with technology companies such as Amazon and Netflix for viewers’ attention – and dollars. The bidding war comes after AT&T bought Time Warner for $81 billion after a federal judge rejected the government’s antitrust concerns.